“If the rate of change in the marketplace EXCEEDS the rate of change at which internal staff and leaders react, adopt and respond, no company can survive,” Mustapha B Mugisa, 2019
Are you too slow in your approach to changes in your environment? Your business will not succeed if you are not agile and responsive to the external environment.
Lot’s of changes are taking place in any industry. For example, social media has affected news and media business. Breaking news are not on Whatsapp and no longer in the press or television. If the newspaper waits for the next day to break the news, it will lose market share.